Hi there, this is Rodolfo Aguilar, soy mexicano, and I have been in the Marketing, Sales & Commercial teams for approximately 16 years working in the Pharmaceutical, Technology & Retail industry in Local, Regional and Global markets.

In my professional experience, I defined 3 pillars to set up an authentic & successful strategic plan, here’s a extract of the extraordinarium playbook.


Innovation. Always start where you can think, do or experience something different, where your service/ product connects disruptively with your users.

Connection. How you are going to connect with the complete journey of your service/product, identify with your team how your proposal, solves that specific need.

Communication. Understand the best channels to position your service/product, where you could have more impact and where is your user living.


I’m Sir Strategy, coming here to unlock memories and start that conversation that will guide you to a successful strategy, spreading big practices from my experience and what’s happening in the market, in 3 different moods:

MARKETING SIR eXPERIENCES

TECHNOLOGY – SIR eXPERIENCES

SPORTS – SIR No.12

My personal point of view with a professional touch, to delivered a glance of my perspective around the exciting marketing world.